India, April 17 -- Who categorised memes as Brain Rot? I just want to talk. This is a 21st century art form, born of pop-culture references, shared by a generation that built its tribe online and designed for a three-second attention span - if you get it, great; if you don't, scroll on. It's perfect.

But to dismiss it as low-effort and disposable, just because it's effortless to consume? To think of it as the intellectual equivalent of junk food? That simply means that somewhere a Boomer is missing the point. The meme is the moment. The brevity is the point. And a well-crafted one will lend itself to thousands of iterations, as long as someone's willing to overlay new text on the photo.

The term dates back to 1976. Richard Dawkins unlea...