India, March 31 -- A massive shipment of KitKat chocolate bars has been stolen in Europe, sparking a wave of humorous reactions from major brands on social media.

(Also read: KitKat heist in Europe sparks hilarious reactions as 4,00,000 bars stolen: 'Fast and Furious chocolate edition?')

The theft involved 4,13,793 units of its new chocolate range, weighing around 12 tonnes, and took place during transit between production and distribution locations. The consignment was being transported between the company's factory in Central Italy and its destination in Poland when it was stolen.

Soon after the news surfaced, several brands took to X to share witty responses, turning the unusual theft into a light hearted marketing moment.

Domino's...