India, July 6 -- That vibrant green, Rs.450-a-cup drink taking over your Instagram feed is getting a major local upgrade.

In a historic first for India's beverage scene, Assam has officially started producing its very own Matcha tea and it just made a grand debut at the auction house!

Taking to X, Chief Minister of Assam, Himanta Biswa Sarma, wrote, "Your favourite Matcha brew, will now be produced in Assam. Furthering our glorious tea legacy, Assam becomes the first State in India to commercially produce Matcha tea at the Chota Tingrai Tea Estate in Tinsukia. This diversification to the viral drink will help strengthen brand Assam Tea in the global markets. This has been made possible due to the strong India-Japan ties and our collabor...