India, May 29 -- It's only apt that the top stars of regional showbiz end up in 'Bhojpuri Bawaal', a show focused on following the lives of famous people. Politician Tej Pratap Yadav has made the cut too, and it's only the latest in his parallel act as a social media phenomenon.

A former Bihar minister and current president of his own party with zero seats in the Vidhan Sabha, Tej Pratap Yadav is no stranger to being followed around. Whether as the eldest son of veteran socialist leader Lalu Prasad Yadav, or as a vlogger with a dizzying array of avatars, "Teju Bhaiya", as his followers call him, contains multitudes.

He is, simultaneously, the mall-hopping guy who loves big cars, the spiritual mind sharing daily thoughts, and a ghostbust...