India, June 26 -- A content creator has gone viral for conducting what he called a "social experiment" in the holy town of Rishikesh. The creator, who goes by the name of Tanee Thakur on social media, started off with almost zero investment and managed to make over Rs.2,300 in a couple of hours. Read on to find out how.

Thakur's way of earning money in Rishikesh was simple. He walked around the town in a "traditional outfit" and applied tilak to people's foreheads. The video shows him approaching people and offering to put tilak on their foreheads. While many refuse, some agree.

"So I put on this traditional outfit and stepped out on the streets of Rishikesh to apply tilak. People are literally refusing to get one. And in the first one ...