India, June 1 -- Hyderabad once boasted of the iconic Prasad's IMAX, which stopped screening in the format 11 years ago and has been running as a PCX multiplex. Fans of the format, however, have been longing to watch films in the format for more than a decade now and have been settling for other formats. All that's about to change soon as Mahesh Babu's AMB Cinemas gets a new location.

On Monday, AMB Cinemas (Asian Mahesh Babu Cinemas) announced that it is bringing IMAX back to Hyderabad. "MAX PICTURE. MAX SOUND. MAX IMMERSION. Introducing, IMAX. Coming soon only at AMB Classic Victory, Hyderabad." The text on their announcement poster reads, "To the city that turns every release into a festival. To the land where cinema is a celebration....