India, Feb. 7 -- With Rose Day kicking off Valentine's week, the sale of roses has seen a massive surge since yesterday evening. We speak to both sellers and eager buyers to get a sense of the market on the first day of the love season.

For florists, February is the most lucrative time of the year. Ranveer Kumar from Burma Art Flowers and Decorations confirmed the rush. "February for us means business. The month is all about celebrations. Sabko hi gulab chahiye, poora mahina business achha hota hai, almost 40-50 percent jump. At times, we are short on red and pink roses, especially around Valentine's week, because the full week sees a surge in rose sales. Also, wedding ceremonies go up and decorations see a rise because sabko Valentine p...