LUCKNOW, Oct. 6 -- With large parts of Faizullaganj remaining inundated, residents are increasingly turning to Instagram reels and WhatsApp community groups to seek help, report their problems and draw the attention of authorities after struggling to get timely responses through conventional channels.

Instagram has been flooded with videos from the area showing submerged homes, waterlogged streets and residents appealing for rescue and relief. Several reels have garnered tens of thousands of views, helping bring attention to the situation beyond the affected neighbourhood.

Faizullaganj content creator Deepika Srivastava, whose reel crossed 22,000 views, said she was posting as a concerned resident after floodwater entered homes in the l...