LUCKNOW, May 11 -- A 35-year-old salesman at a liquor shop was allegedly beaten to death with an iron rod in Lucknow's Malihabad area on Monday morning after he reportedly refused to sell alcohol before the shop had opened.

"The incident took place around 8:30 am in Dhedehmau village under Malihabad police station limits. The deceased was identified as Ajay Jaiswal alias Rinku, a resident of Saiyyad Bara. Another man, identified as Rajjan, 35 was injured while trying to intervene and is currently undergoing treatment," said the Police statement.

CCTV footage of the incident captured the assault. In the video, the accused is seen repeatedly attacking the salesman with an iron rod before fleeing the scene while brandishing the weapon.

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