India, Oct. 1 -- The social media campaigns, posters, and arguments with friends and family paid off on Thursday for fans of Gola, who resided at the SDA market in south Delhi and died before the competition began, after she was crowned as the Capital's favourite "fat dog" over her competitor Googoo from Saket with a margin of nearly 40,000 votes.

The win capped over week of frenzy in the city after the contest between 64 dogs first started on September 24 on the Instagram account 'fat dogs of Delhi'. After six rounds of online voting, only Gola and Googoo remained.

According to the latest post, 94,000 people voted in the election.

This included 92,598 online votes and 1,042 offline votes across the four polling centres in the city. 66...