India, April 12 -- With developers from both Noida and Gurugram launching ultra-luxury projects priced between Rs.25,000 and Rs.35,000 per sq ft in Noida, the industrial town, once known for affordable and aspirational housing, is rapidly shedding its 'poor cousin' tag and stepping into the premium league. The recent inauguration of the Noida International Airport, along with the expansion of metro links and road networks, has strengthened its position, prompting the question: has Noida finally begun to challenge Gurugram?

Branded residences are further elevating Noida's luxury credentials. A slew of high-end launches underscores this shift. Gulshan Group has partnered with Indian Hotels Company Ltd (IHCL) to develop the country's talles...