India, Aug. 29 -- Kriti Sanon became the centre of a national debate after many objected to the attire she wore in a recent jewellery brand ad themed around Raksha Bandhan. Following the backlash, the jewellery brand took down the advertisement. Now, the brand's founder has shared the reason behind taking down the ad.

GIVA founder Ishendra Agarwal took to Instagram Stories to share an explanation for the decision. It read, "I have been following the conversations around our Rakshabandhan campaign with Kriti and particularly the perception that we did not stand by the campaign or the message behind it. I want to be clear. Our belief in the intent behind the campaign remains unchanged. The campaign was created in close collaboration with K...