India, Oct. 25 -- Festivals bring out the best in traditional dressing, and Karwa Chauth - a celebration of marital bonds - is as much about embracing the fashionista in you as it is about observing age-old rituals.

The 'KC look', as it is known in fashion circles, offers the perfect opportunity to reinterpret ethnic wear through contemporary silhouettes, thoughtful detailing and individual expression.

Ahead of the festival, we speak to three designers from Lucknow - Romaa Agarwal, Pallavi Madeshia Yadav and Tannmayaa Manish - who believe festive fashion is about honouring India's rich sartorial heritage while embracing the evolving language of modern style.

While a love for traditional wear and rooted colours is a common thread for al...