India, May 4 -- Kapila Pashu Aahar's ongoing campaign, 'Tayyari Ka Mausam', has emerged as a significant milestone in the brand's journey, not just in terms of reach, but in driving meaningful engagement and behavioural change among farmers across regions.

Launched with the objective of shifting how dairy farmers perceive summer, the campaign set out to address a long-standing gap in livestock management, the tendency to respond to seasonal challenges only after their impact becomes visible. By encouraging early preparation, Kapila aimed to introduce a proactive approach that could help farmers safeguard productivity during the most demanding months of the year.

Today, the campaign's growing traction indicates that this shift is beginni...