India, Oct. 8 -- Has everyone turned into a personal brand? Or have some people been left behind?

The local dentist is explaining root canals in one Reel. In another video , a lawyer is breaking down defamation laws via animated sketches. Somewhere, a gynaecologist is answering questions about PCOS between GRWMs. And real-estate dealers are doing little dances in the luxury homes they're selling. Even software engineers are detailing their 5-to-9 after their 9-to-5. You call it TMI. The kids call it personal branding.

It used to be that turning into a brand was something only public figures did. But at a time when the job market is giving Doomsday vibes, AI is coming for us all, and "forever jobs" have disappeared, professionals in ever...