India, April 14 -- For many first-time investors, a bond can look simple on the surface. You see a return of 11% or 12%, compare it with a fixed deposit, and feel tempted to go ahead. After all, if the return is higher, it must be a better deal. Right?

Not always.

In bond investing, the return number tells only one part of the story. What matters just as much is the level of risk behind that return. And for most retail investors in India, that has long been the missing piece.

That is where Jiraaf's latest move becomes important. Jiraaf has become the first OBPP platform in India to launch bond research reports for retail investors. These reports are prepared by SEBI-registered research analysts and are meant to help investors understan...