India, Oct. 5 -- He farms rice? He farms aura? Looks like the internet is obsessed with Nishant Kerketta, a farmer and fashion content creator from Jharkhand. He has taken social media by storm - not with a transition reel or a trending audio, but with a paddy field, and a wardrobe that has even Bollywood celebs doing a double-take. Also read | 50 stitches and a frozen face: Sakshi Sindwani gets brutally honest about reality behind the glamour

Actors Bhumi Pednekar and Shibani Dandekar are now fans. On his latest video, shared on October 5, Bhumi wrote, "Kya baat hai (Impressive)." Shibani commented, "Loving the style." Actor Anusha Dandekar added, "Style check." And thousands of others? They've crowned him 'aura farmer'.

Nishant's late...