Mumbai, Nov. 9 -- A few weeks ago, a gala dinner was organised with players who would be involved in the upcoming season of the Indian Women's League (IWL) as key invitees.

That would not be the only time the players were invited for an off-field activity. Social media is now abuzz with a new campaign involving those players. It included makeup sessions, photoshoots, performing a few tricks with the football to be captured on video that would be compiled for an ad campaign to "meet the unstoppables."

The promotion is not for a new tournament. They are for a competition that on November 13, will begin its 10th season. The festivities were to promote India's premier women's football competition in its new avatar.

For years, there has bee...