India, Aug. 21 -- As India's festive season approaches, the upcoming three-match India-Afghanistan T20I series is set to offer brands and media planners a new opportunity to engage with audiences.

Beginning in September, with the first T20I at the Arun Jaitley Stadium in Delhi, the series will see Afghanistan host reigning T20 World Champions India. India will be the designated away team despite the series being played in India, creating a commercial proposition alongside the on-field appeal of a contest featuring T20 cricket players.

The series is positioned at the start of the festive advertising cycle, a period when brands look to increase visibility and consumer engagement. With an expected combined reach of approximately 100 millio...