India, Oct. 10 -- October 25 will see the launch of Ideabaaz, a startup reality show on ZeeTV and its streaming service Zee5. The business show, an original Intellectual Property (IP), is the storytelling layer of the digital marketplace of the same name that connects early-stage startups from India's small towns with investors, and service providers. The reality show will amplify the stories of discovering, mentoring and funding entrepreneurs from tier 2 and tier 3 cities to a larger audience. The Ideabaaz IP is owned by Ideabaaz Tech Pvt. Ltd., a company created specifically to build and scale this platform as a long-term asset.

Broadcast sector expert Raj Nayak who helped create the IP for the company said building original Indian int...