India, July 16 -- For a long time, like most people, many yoga practitioners have wiped their mats down with water after a session, considering the job done. It feels clean enough. It looks fine. The mat dries, gets rolled up, and isn't thought about again until the next practice. Why water alone isn't enough for yoga mat cleaning? But water only does so much. Sweat seeps into the material, bacteria settle in, and after a while, the signs start to show, first in the smell, then in the feel of the surface. The more one looks into it, the more obvious it becomes that water alone was never really the answer.

Prateek Kedia, Founder and CEO, Wiselife, says, "A yoga mat is probably one of the most contact-heavy surfaces in daily life. Practiti...