India, March 24 -- The Indian Premier League's next domestic media-rights auction may not deliver the kind of headline-grabbing escalation that transformed the tournament's business landscape in the current cycle. Media Partners Asia has projected that the value of the IPL's 2028-32 domestic rights could remain broadly flat at around $5.4 billion, pointing to a more mature phase in the competition's commercial journey rather than another dramatic leap.

That forecast comes against the backdrop of the blockbuster 2023-27 cycle, when the BCCI sold IPL media rights for Rs.48,390.32 crore across 410 matches, a deal that reset benchmarks not only for cricket but for the wider Indian sports market. With that auction having already stretched the...