India, Sept. 9 -- Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max, with CEO John Ternus leading his first iPhone launch as Apple chief executive. The launch moved quickly, with Apple getting its first major product reveal of the event out of the way in a short time.

The iPhone 18 Pro looks very similar to last year's iPhone 17 Pro. Apple has kept a familiar overall design instead of making a major visual change. Apple is adding two new colours to the iPhone 18 Pro lineup - glacier and burgundy. The iPhone 18 Pro will also come in a larger Pro Max version, giving customers a bigger-screen option.

Ternus said Apple has made "massive advancements" in four major areas of the new iPhone: intelligence, performance, battery and came...