India, May 4 -- The call for this interview started with a glitch. Voices cut, someone switches networks. It's a small, almost forgettable moment but also a fitting metaphor for how most TV conversations begin today, messy, spec-heavy, and hard to follow. Xiaomi wants to simplify that. Its bet is that once you see the difference, everything else becomes clear.

In a conversation with HT Digital's Technology Editor Shaurya Sharma on the sidelines of the Xiaomi TV S Mini LED series launch, Xiaomi India's Sandeep Sarma, Associate Director, Marketing and PR, and Gautam Batra, Associate Director, Product Marketing, kept coming back to one idea: this is no longer about incremental upgrades

"It's been a long enough journey. We have been doing T...