India, May 29 -- It's only apt that the top stars of regional showbiz end up in 'Bhojpuri Bawaal', a show focused on following the lives of famous people. Politician Tej Pratap Yadav has made the cut too, and it's only the latest in his parallel world as a social media phenomenon, in which he carts in all the flavours yet denounces worldliness. "It's my authentic self," he says.

A former Bihar minister and current president of his own party with zero seats in the Vidhan Sabha, Tej Pratap Yadav is no stranger to being followed around. Whether as the eldest son of veteran socialist leader Lalu Prasad Yadav, or as a vlogger with a dizzying array of avatars, "Teju Bhaiya", as his followers call him, contains multitudes.

He is, simultaneousl...