India, Sept. 17 -- Over the past couple of years, it has become almost routine to read about a celebrity, sportsperson or politician approaching a court for relief from a deepfake, an AI voice clone, or unauthorised use of their likeness, and receiving swift relief. That remedy rests on personality rights, a doctrine courts have built almost entirely around famous people.

Ordinary citizens have no such recourse. The law offers them no clear right to assert, and most could not afford to litigate one even if it did.

As AI makes it possible to recreate almost anyone's face, voice and mannerisms with startling accuracy, India needs remedies that give every citizen meaningful control over their own digital image, voice, and likeness.

It has...