India, Sept. 4 -- The Indian public relations industry is estimated to contribute around US$545 billion in economic impact annually through brand awareness, reputation management and crisis mitigation, according to a white paper released by the Public Relations Consultants Association of India (PRCAI) at PRana 2026.

The Ipsos White Paper: The Economic Impact of Public Relations in India was unveiled at PRCAI's annual Brand India Reputation Summit, held at The Leela, Gurugram, on September 2. The report estimates that the Indian PR industry recorded revenues of Rs.3,230 crore (US$340 million) in FY2026.

The findings suggest that public relations contributes to business value through three key areas: sustaining revenue through brand aware...