India, July 6 -- The grand opening of an Indian grocery store in New Jersey descended into chaos last week as hundreds of shoppers rushed to avail inaugural offers. A brand-new Patel Brothers opened in Piscataway, New Jersey - but what was meant to be a celebration soon became the site of confusion.

Videos shared online show dozens of shoppers pushing and shoving each other in a bid to grab produce off the shelves, apparently because of low prices. According to some unverified reports, the rush was due, in part, to Patel Brothers putting parwal (a type of gourd) on sale for just $1.99.

(Also read: US woman compares Indian markets with American stores: 'Chaos, colours, bargaining' shape the experience)

Watch the video below:

The video ...