India, Oct. 30 -- Indian fashion models are embracing a viral Instagram trend to highlight the contrast between their everyday lives back home and the glamour of the runway. Over the past couple of weeks, hundreds of models have shared transformation videos showing them going from their hometowns to national and international fashion runways. The videos capture the striking difference between their ordinary lives in villages and small towns and their glamorous appearances at fashion shows.

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Set to the Garhwali song "Swami Pardesh", the videos follow a common template. They typically open with the model in casual clothes, w...