India, July 25 -- justify;">In the midst of the anticipation surrounding the upcoming movie Spider-Man: Brand New Day, Sony Pictures Entertainment India is launching a unique promotion campaign, which combines both cricket and super-heroism. Indian cricketers KL Rahul and Suryakumar Yadav find themselves caught up in a storyline borrowed from Peter Parker's life. The cricketers imagine how it feels when one becomes famous without any identity at all.

The whole promotion campaign draws its inspiration from the plot of the movie, in which Peter Parker, after losing his identity, still keeps on saving people as a superhero called Spider-Man. Both cricketers will demonstrate in a unique video how this strange situation feels as well as why S...