India, March 3 -- The ICC Men's T20 World Cup 2026 has already hit new digital milestones before the knockout stage has even started. The governing body has reported that the ongoing edition has surpassed engagement records across the ICC.tv and ICC social media platforms. In a recent update, the event was described as being on course to become the most digitally engaged and globally accessible ICC event in history.

Hosted in India and Sri Lanka, the tournament featured 20 teams and is now down to the final four: India, England, South Africa and New Zealand. As reported by ICC, the surge has been driven by record concurrent streaming, higher watch times and growth in non-traditional markets.

ICC said the tournament hit a new concurrent ...