India, July 10 -- India's surging demand for GLP-1 weight-loss drugs has spawned a parallel commercial category on e-commerce platforms such as Amazon and Flipkart - products marketed under the drug's name that have nothing to do with it.

On Amazon.in - one of India's largest marketplaces - the pattern is documented enough to count. A search for "GLP-1" returns 250 results. On the first page alone - forty-eight listings - at least sixteen distinctly branded products carry the term in their title; these are, however, transdermal patches, capsules, powders, effervescent tablets, sold as weight-loss and blood-sugar aids, priced between Rs.150 and Rs.3,500. None contains semaglutide, liraglutide, or tirzepatide - the active ingredients behin...