India, July 1 -- Every era of life has found its place in India's wellness industry, except one.

We know how to speak to the 20-something discovering fitness. We know how to speak to new mothers. We know how to sell beauty, weight loss, and fertility, and we've even seen brands directly targeting Gen Alpha.

But there is a consumer, the wellness industry in India still does not know how to speak clearly.

She is often in her 50s or 60s, has spent decades running homes, careers, families and health decisions, and is now entering a life stage where her own body, priorities and ambitions are changing.

For years, she has been the health manager of the Indian household. She remembers everyone's medicines, checks on parents, books doctor appo...