India, July 2 -- The answer to these questions lies in how CSR operates in India.

Indian companies are channeling their CSR funds away from one-year, one-off projects towards longer commitments that span multiple years and track results more closely. They now lean towards organisations that demonstrate easily measurable impact. This tilts the balance towards large organisations, which are often urban, equipped with robust documentation systems, and the ability to report measurable targets.

Smaller organisations and those working in rural areas will struggle to clear the bar and access CSR funding because they often cannot present their work in the structured and measurable formats that corporate CSR teams require. Even though this probl...