India, June 15 -- Go a couple of decades back and cricket was still the most watched sport in India. But it only enjoyed the cursory following of a huge strata of its vast population - children and women. With Test cricket being played at a certain pace and ODI cricket taking its own time, a big chunk of the following cricket now enjoys was yet to jump on board.

Not totally by design, the advent of the social media age coincided with cricket getting a double booster dose - the arrival of T20 cricket and the integration of the women's game into cricket's mainstream.

IPL arrived in 2008 and the 2009 women's ODI World Cup was the first after the integration of women's cricket in the ICC fold. That paved the way for cricket to become a trul...