India, May 16 -- Indianwear shopping gets confusing very quickly once you move beyond aesthetics. Almost every brand claims its kurtas are "premium," "summer-friendly," or "comfortable," but once you actually wear them for full days: office hours, lunches, family outings, festive events, travel, the differences become very obvious.

Some fabrics start looking tired after one wash. Some look beautiful online but feel stiff in real life. Some are comfortable but don't look polished enough outside the house. And some quietly become the outfits you keep repeating because they simply work every single time.

So, I tried kurta sets from five extremely popular ethnicwear brands: Aurelia, BIBA, Fabindia, Lakshita, and W for Woman, to see how they...