Hyunbaek-core is South Korea's quiet luxury trend for people who want 'rich girl' aesthetic
India, Oct. 22 -- A new fashion trend emerging in South Korea is drawing attention for its understated portrayal of wealth, with social media users describing it as "the style of a rich girl who has nothing left to buy, even when she goes shopping at a department store."
Known as "Hyunbaek-core," the trend has gained traction among people in their 20s and 30s, as per a report by The Korea Times. It combines "Hyunbaek", a shortened name for Hyundai Department Store, with "core", a term commonly used to describe the defining aesthetic of a particular style.
The aesthetic evokes the image of a wealthy young woman browsing a luxury department store without appearing particularly interested in shopping. It is characterised by an effortless s...
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