How players are reinventing Wimbledon's iconic whites
India, July 6 -- For nearly 150 years, Wimbledon has insisted that players step onto the grass dressed almost entirely in white. The tradition remains unchanged, but today's athletes are finding increasingly creative ways to make the look their own. From Naomi Osaka's Japanese-inspired ensemble to Novak Djokovic's heritage-infused blazer, Wimbledon 2026 has shown that style and self-expression can thrive even under one of sport's strictest dress codes.
Wimbledon's iconic all-white dress code dates back to the founding of the All England Lawn Tennis and Croquet Club in 1877, when wearing white was considered proper tennis etiquette. However, the rule became far stricter after a memorable moment involving Brazilian tennis star Maria Bueno ...
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