India, July 13 -- The FIFA World Cup 2026 is reaching the business end, and the semi-finals are upon us. Throughout the 48-team tournament, one has seen massive fan frenzy in India, and the question remains: How long will it take for India to make it to the tournament? The national team might be struggling, but one cannot deny that the sport has a huge market in India, and the viewership numbers are proof. And the growing love for football has compelled Adidas to bet that India's obsession with the sport can turn the FIFA World Cup 2026 into more than just a global spectacle.

As the tournament's Official Match Ball Partner and the kit supplier for 22 qualified national teams, the sportswear giant is using football's biggest stage to deep...