India, April 28 -- As millions stay glued to their screens nearly every evening for over two months to watch the Indian Premier League, a boundary is clipped, packaged and pushed out to millions within seconds.

The same moment appears across formats: a vertical video tracking the ball on mobile, a short highlight in multiple languages, or a player-specific reel tailored for different platforms almost simultaneously.

As artificial intelligence advances, it also starts impacting sports broadcasts. With a tournament like the IPL running for weeks, involving over 70 matches, multiple feeds and millions of viewers, AI allows that ecosystem to function at unreal speed.

From building promos across languages, powering voice and scripting varia...