New Delhi, May 18 -- Ever wondered how much a simple roadside Maggi stall can earn? Delhi-based content creator Devansh Tyagi tested the idea with a one-day experiment in Himachal Pradesh, setting up a "pahadon wali Maggi" stall on the scenic route to Sissu. By the end of the day, he sold around 125 plates priced between Rs.100 (plain) and Rs.125 (butter flavoured), earning nearly Rs.24,000 in revenue. His Reel documenting the experiment also went viral, crossing 110 million views.

'Idea Came on a Trip'

"My friend was going to Himachal for a trip and asked me, 'Do you wanna join?' I said yes, and that's when this challenge idea popped up," Devansh recalls. "Pahadon wali Maggi is iconic for anyone heading to the mountains. I just wanted ...