India, May 15 -- Step aside, brain rot and AI slop. The revenge of the nerds is upon us. From Ahmedabad, Shaili Shah (@Shaili.Naimish) leads her 23K followers on "jewellery journeys", tracing the origins of jhumkas (Did you know they date back to the 4th century BCE?). She also talks about the diamonds that were mined in the Godavari-Krishna delta region of Andhra Pradesh, and looks at why Sri Lankan and Indian jewellery do not share as many similarities as one would assume.

Social media, we're only now realising, is perfect for niche obsessions. The short video and post format is great for micro-dosing on subjects we'd never have sought out ourselves. And it offers actual value to being chronically online. "You're promising viewers a go...