India, March 1 -- The one-upmanship in the gujiya war has kept the mithaiwalas and bakeries innovating with the Holi speciality, churning out new varieties for sweet lovers. Eateries in Lucknow have rolled out several variants of gujiyas, offering ample options for customers. Sample this: Bite-sized baked gujiya, Nolen Gur Khajoor variant, Toffee-shaped, Mango wrap, Baahubali size, and more.

"See, for home and self-consumption and puja, it's the homemade gujiya that works. But for visitors and gifting to family and friends, I try to get something new. This time, bite-size gujiya is on my mind-it's easy and trendy," says Prabhu Jalan, a home decor merchant.

"This time, we made Bengal's special Nolen Gur Khajoor Gujiya for those who avoid...