PRAYAGRAJ, July 16 -- The launch of the UP Digital Labour Chowk mobile application is set to simplify the hiring of masons and construction labourers by allowing employers to connect directly with registered workers through their smartphones while enabling labourers to access job opportunities and government welfare schemes.

Developed by the Uttar Pradesh Building and Other Construction Workers Welfare Board, the app aims to provide a transparent digital platform that connects construction workers with employers while simplifying access to labour welfare benefits.

Officials said builders, contractors, construction agencies, establishments and other employers engaged in construction activities can register on the app and directly contact...