India, April 9 -- Hailey Bieber has sparked yet another beauty trend, this time by using a hair comb to apply her face mask. Yes, really. This week, her brand Rhode shared campaign images promoting the Caffeine Reset Sculpting Cream Mask, showing Hailey in slick shades with the product neatly combed across her face. Captioned "masking, glowing, rhode-ing," the post quickly caught attention online.

The unconventional application method has already made its way to social media, with several Indian influencers like Somya Gupta trying it out for themselves. While it certainly looks aesthetic and oddly satisfying, it raises a question-does using a comb actually enhance product absorption, or is it simply another viral beauty gimmick?

We spok...