India, April 4 -- Branded residences have taken the centre stage in luxury housing, with developers launching many brand-backed projects. The segment is witnessing strong traction as affluent buyers increasingly show interest and invest in such developments, with Gurugram emerging as the frontrunner in this space.

This rising momentum is backed by a report from the real estate consultancy Savills India. The report, released in October 2025, had projected a significant jump in branded residential developments: from 764 projects in December 2024 to 910 by the end of 2025, reflecting a 19% year-on-year growth.

According to the report, the surge is driven largely by high-net-worth individuals (HNIs), non-resident Indians (NRIs) and global i...