India, Sept. 15 -- Indian shoppers will be able to discover and experience a curated selection of British food and drink through 'Great Food From Great Britain', a month-long retail campaign running across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru this September.

Led by the UK Government's Department for Business, Innovation, Science and Trade (BIST), the campaign will be activated at participating Food Square and Food Stories stores through dedicated displays, product sampling and in-store experiences. It will introduce consumers to the range, provenance and breadth of British products, while providing information about their use across everyday meals and special occasions.

Throughout September, the campaign will feature live c...