India, June 1 -- The government will not budge on its proposal requiring continuous labelling of AI-generated content on social media platforms, and is also working on a schedule to specify which advisories issued by the Ministry of Electronics and Information Technology (MeitY) would be mandatory for intermediaries to comply with, a senior government official said.

"We won't compromise on the AI labelling rule. The compliance is very weak from the companies," said the official, requesting anonymity.

The proposals are part of amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, released for public consultation earlier this year.

Among the four key proposed changes are a mandate f...