India, Oct. 20 -- If I had a Rs. for every time someone asked me about the Google Fitbit Air's India availability before it was confirmed, I'd have had around Rs.55,378 more in my bank account right now. Cool kids call it FOMO. Such was the level of excitement, and to be fair, somewhat a rarity for what is essentially a fitness tracking wearable. Google finally launched this wearable in India, unlocking a new revenue stream called the Google Health Premium subscription, priced at Rs.99 per month. The Fitbit Air itself is priced at Rs.13,999.

To be fair, the Fitbit Air can be used eventually without this premium subscription, but a lot of the advanced health metrics, the personal coach, adaptive fitness plans, and sleep insights will requ...