India, Nov. 3 -- Dhanteras has traditionally been associated with buying gold, silver and jewellery as a symbol of prosperity and good fortune. But while the emotional and cultural significance of the occasion remains unchanged, what people look for when purchasing jewellery is evolving. Today's buyers are increasingly considering design, comfort, craftsmanship and versatility alongside the traditional considerations of price and weight.

From coloured gemstones and distinctive designs to jewellery that can transition from everyday outfits to festive occasions, personal style is playing a bigger role in buying decisions. The shift also reflects a growing interest in pieces that feel meaningful and can be worn beyond weddings and celebrati...